This recent digitization of the shopping industry has created a new wave globally, making everything in customer’s reach. They can now shop for anything they want from anywhere in the world. And Amazon offers the perfect platform for sellers to get discovered and acknowledged across the planet. To make the sellers visible on the largest online e-commerce website, digital marketing becomes as crucial as registering a seller.
Amazon offers mainly three types of ad campaigns that the sellers can invest in.
Sponsored Product Ads – These pay-per-click advertisements, where a seller only pays for what a user click on, appear in the search results pages and on product detail pages.
Sponsored Brand Ads – These pay-per-click advertisements can feature up to 3 products sold by a brand, and consist of a headline and a brand logo. They also appear in shopping results.
Sponsored Display Ads – These are automatically generated advertisements which are shown to the target audience based on their past shopping interests.
Getting started with sponsored campaigns
PPC campaigns can be the best choice for sellers to start with advertising because the seller is paying a nominal fee to Amazon, only when a user clicks on the ad and visits your page. This can yield in higher conversion rates and can increase your sales.
A new seller or vendor can begin with investing in the sponsored ads which are comparatively easy to set up and work with based on your budget.
For this purpose, the sellers are advised to seek strategic PPC Campaign management services from a known and successful marketing agency which offers complete Amazon campaign execution for your products.
Advantages of Amazon Marketing
The digital advertising and marketing world offers different methods for the sellers to connect with their target customer base. The ads can be anything, from just a formatted text to a graphic presentation or from a picture to a video and can appear on any digital platform and social media.
There are a number of benefits that sellers can avail by investing in Amazon sponsored ads.
- Various Ad formats such as Sponsored products, sponsored brands and product display ads offer the sellers a selection to choose the type of campaign they want to invest in.
- By investing in sponsored campaigns, the sellers have a higher chance to reach their target audience that is genuinely interested in buying their products.
- The sellers are free to make investments as per their budget and there’s no fixed fee for the same.
- The performance of the ads can be tracked to study and analyze what’s working in favor and what isn’t.
- Amazon offers the sellers to optimize their advertisements or campaigns according to the statistic data and analytic reports.
How can we help you?
Hike Commerce is a PPC campaign advertising agency which offers services regarding marketing, product listing optimization, Amazon email automation, campaign creation, keyword research, etc. which are essential for making your brand a renowned name in the market.