Presenting your products is important whether you are selling products on Amazon or in a physical store. It’s the first thing that users look at while visiting your page. The more attractive the product description page is built with relevant information, the more interested and indulged the users become in your brand.
Here are some quick tips that can help you write a great product description page.
As the name suggests, the keywords are the key that leads the audience to your brand. When the customers are looking for something specific to buy on any ecommerce website, they type the kind of product that they want in the search bar on top of the web page or app. These are called keywords which are used by the Amazon algorithm to look for the items that match those words and display them to the customers.
Include relevant keywords in the product title, description and bullet points to ensure that your product is displayed when someone search for it.
Photos and videos
Before making a purchase, the customers tend to look at the photos of the product to be sure about the item they want to buy. It’s advised to include high definition photos from all the angles to give the users a clear view of the product. You can also include short video that defines the functionality of the product.
Relevant Product description
The description about product should be informative and brief at the same time. This means there should be all the information that is necessary to give an insight and overview of the product and its functions. And be careful at the same time, to not overdo with repetition of same information and specifications.
Reviews and ratings
Reviews play the most important role in grabbing a sale or destroying a potential sale. Customers always look at the product’s ratings and its reviews before making a purchase. The more positive reviews and higher ratings the product has higher are the chances of its sales.
These tips will definitely help you in making your brand a recognized brand on Amazon. Sellers can also hire Google campaign manager and Amazon consultants for better and visible results.
Hike Commerce is a renowned Amazon consultancy that provides you advertising and marketing services that help to sell on Amazon.