As an online seller on Amazon you might have wondered why there’s not much traffic to your page despite of investing in Amazon marketing services. Or why a lot of customers empty their shopping carts and walk away from your product page, even though they knew exactly what they wanted to buy.
Now, there may be a number of reasons for this kind of user behavior – lack of Amazon advertising, irrelevant product listing, negative feedbacks, lower product ratings, higher shipping costs, too much delivery time, high margins etc.
Here are five factors that affect most of the product sales and brand image.
Some sellers charge shipping cost on everything they sell. While this also means, that they are specially procuring an item from somewhere it’s getting actually manufactures, this can sometimes backfire. There is a lot of competitors on the platform, who are maybe not charging any additional shipping cost.
Increased Delivery Time
With features like Amazon Prime, which facilitates the Prime account holders to have one-day delivery services, many sellers may take more than a week to deliver your products, depending on the time taken for the manufacture of the product and the delivery location. This might frustrate the customer and they might walk away from your page.
there are millions of sellers present on Amazon. Every user tends to compare price of the product they are buying from the competitors. And if they find a major price difference with same material and quality, they will obviously order from other sellers.
When the customers are searching for any item on Amazon, they have a feature to sort by ratings. If your ratings are low, your product won’t be displayed on Amazon or displayed at the bottom of the last page. Thus, Higher ratings play a key role in getting orders on Amazon.
Just like ratings, Reviews hold a lot of potential to make or break a sale. A negative review can lead to loss of sales easily, whereas a positive review can influence a customer and help to build the sale.
Hike Commerce is an Amazon consultancy which offers the best Amazon product keyword research which helps to write a lucrative product listing and start an attractive campaign to build your brand name.