PPC is a great tactic to reach out to your target audience and increase your product or brand’s visibility. Amazon PPC means pay per click campaigns. In simple words, an advertiser (seller or vendor) has to pay a fee each time a user clicks on their sponsored advertisement.
The sellers have to specify the money that they are willing to pay in form of bidding by choosing the keywords that they want to use in their ads. The keywords then guide the traffic to your product listing page when users are searching for something specific.
Here are 5 tips that can come in handy at the time of managing and optimizing your PPC campaigns on Amazon.
- Study your competitor sellers
Look for the competitive sellers and try to find out their USP. It can be anything from keywords to the product listing to campaigns. You might find easy to navigate by yourself on Amazon, after studying your competitors closely. You can make a list of their positive as well as negative points and incorporate in your business plan.
- Choose the right keyword’s
Start by doing all the research work in and around your product. Make a list of the keywords or phrases that you think describe your product best. You can use various tools that you get for free or seek help from the best Amazon marketing agencies in finding the correct and most relevant keywords for your product.
- Keep a tab on your conversion rates
Tracking your sales with respect to the number of clicks gives you an idea about your campaign’s conversion rate. You can easily measure how many sales your campaign is generating on Amazon and work to improvise it further.
- Optimize your sponsored campaigns
PPC campaigns would require continuous optimization by adjusting your keyword bids throughout. There might be few things that you would want to leave out from your campaigns in later stages, or might be something that you would want to incorporate. Ads and Campaigns need continuous monitoring and assessment to improve sales.
- Keyword Optimization
To run a successful sponsored campaign the sellers should prune and remove the keywords which aren’t working for your ad and replace them with the ones which are more famous and in demand. By getting rid of these dead keywords you can focus on purchasing the ones that will make you money.
Hike Commerce is here to help you with your Ecommerce PPC Campaigns
Because of busy schedule it can be hard for companies to focus on their PPC campaigns, which can be really harsh for your online business. Even after you have full knowledge about what work goes into managing your ads and campaigns, you might want some expert opinion on your sponsored advertisements to increase your conversion rates, improve sales and roll in profits.