Amazon sellers can take advantage of the time-sensitive nature of Diwali this year by following these steps. Like understanding how much inventory you’ll need before it even starts getting close to New Year, prepping for orders. That will come through again after December 31st’s countdown has finished without any surprises.
Amazon has a new offer for people who want to sell their products on Amazon. All it takes is some quick research, and you could get started right away!
Now that Diwali is quickly approaching, many sellers wonder if they should start selling during this big festival season or save themselves the hassle by waiting until afterwards when inventory might be more abundant?
The answer isn’t always clear, but their plenty of tips from us here at amazon about what needs doing in each situation!
Keep reading this blog! We’ve put together a list of Amazon seller tips to help you get started and avoid any pitfalls:
1) Start As Early As Possible
The sooner, the better! The longer you prepare for this period, the more you will get in terms of sales. The last thing you want to do is scramble around when the sales are starting. Ensure that all your systems are in place and there is clear visibility of your stock position.
2) Use Your Analytics To Forecast Demand
Forecasting sales accurately is important because that is what you will base your buying decisions on. Allocate money for purchase accordingly and make sure that there are no stockouts during the festive period.
3) Plan ahead for the festive season and keep an eye out on competitors
Planning should start as early as possible, around 1–2 months in advance. Keep an eye on amazon seller advertising and your competitor’s inventory levels around this time because they might be planning some price cuts to attract customers.
4) Forecast Your Competitor’s Sales Too
Forecasting competitors’ sales are important if you want to be prepared for when they start discounting their inventory. Look at your competitor’s historical sales data and estimate the expected volume of discounts they might offer during the sale season.
5) Send Personalized Offers And Greetings To Your Customers
This is a great way to stand out from the crowd. Customers look for deals during the festive season, so it’s important to be visible during this time. People will only spend money on you if they see you as a better option than your competitors, so this is a good opportunity to differentiate yourself.
6) Apply Early For The Festive FBA Program
We recommend that you apply as early as possible because the amazon FBA program will be overbooked if you apply just before the start of the festive season. You need to have all your paperwork in place and verified by Amazon before the festive season.
7) Leverage Social Media And User-Generated Content (Ugc) To Your Advantage
The best way to start this is through influencer marketing. Using social media influencers to drive traffic to your page can help you create an impression of scarcity, which will drive more sales. This works especially well if you send influencers a deal or discount code before the festive season starts.
UGC is also an effective way to show off your products. People will be excited when they see real images of their product out in the wild. This is a great way to get them interested in your brand.
8) Utilize Amazon Seller Tips For Diwali 2021’s Resources To Optimize Your Campaign
The AMZ Tracker Diwali 2021 Resource Center has various resources that will help you make the most out of this period. You can find pre-designed ads to use on social media, email templates that you can send out, and other useful resources.
9) Be Prepared For The Festive Amazon FBA Program
Keep in mind that the delivery speed will slow down during this period. Your products will be competing with many other items for shipment priority. So make sure that you have enough stock in numbers and volume to handle the spike in demand.
10) Say Thank You To Your Customers And Encourage Them To Leave Reviews
This is one of the most overlooked areas by many companies. A lot of people only think about it after the festive season is over. But this is when the most sales are made, so it’s important to take advantage of this period and say a big thank you to your customers who made it possible. Once you have a big pool of really happy people, ask them for a quick review at the end of the festive season.
11) Review Your Inventory To Prevent Overselling
Reviewing your inventory is part of the planning phase. Do you know which products will be in demand during Diwali 2021? Prepare your inventory accordingly and make sure you don’t run out of stock.
12) Setup A Schedule For Black Friday
Not everyone starts with this. Many people wait to see what the festive season brings them and then go from there. But if you know approximately when the Sale Season will start, it would be a good idea to schedule your deals with a bit of a delay. This way, you can get better deals from your suppliers and offer a better deal to your customers.
13) Prepare For Post-Diwali Sales Season
Black Friday, Cyber Monday, and everything in between. It can get confusing. You need to know when to start your deals so that you don’t end up competing with yourself. You want to schedule your offers so that you steal the attention away from your competitors at the right time.
Make 2021 your best year yet by planning smartly. We have all of the amazon seller advertising tips you need to help make this a prosperous and happy time for your business, family, and friends. Contact us today with any questions or concerns. Hikecommerce can help you plan a successful campaign at Amazon marketplace!