Amazon gives you the perfect platform to start with new business ventures. Without actually investing a single penny in opening a brick and mortar store, sellers can now have their own online store.
Although it may sound exciting, easy and fun to start an online business, but the competition between millions of sellers is so fierce that without correct business strategies and brand marketing it would be hard to succeed on the world’s greatest online marketplace.
What can be the Amazon marketing strategies to begin with?
An Amazon services agency can help new sellers with creating new advertisements for their products and sponsored campaigns to create brand image. If you wish to do it yourself, here are some tips to get started.
Amazon or Google Pay per click ad campaigns
These are typically paid advertisements where a seller only has to pay a nominal fee to Amazon when a user or a potential buyer clicks on his ad. These are great in targeting the interested audience who already are looking to buy a product similar to yours. An experienced Amazon Campaign manager can help you set your sponsored ads.
Not just on Amazon, but the sellers can also post their ads on third-party platforms and search engines such as Google, Yelp etc. PPC campaigns yield greater ROI (return on investment) and ultimately increased conversion rate.
Its hard to find an individual who has a smartphone and is not on Facebook. Be it any age, gender or country, Facebook is the favorite social media platform where you can connect with your friends, relatives and followers. The sellers on Amazon can use the paid advertisements on Facebook to connect you with the interested buyers by showing your ads on their regular feeds based on what their browsing pattern. Facebook advertising can be quite beneficial because it targets the audience based on location, demographics and interest.
In this fast paced world, it might sound cliché’ and 1990’s thing, but emails are not going anywhere anytime soon. Don’t forget to ask for customer’s email address at the time of placing the order. It allows you to connect with your past buyers where you send them lucrative seasonal and holiday offers and inform them about new product launches and services. Email campaigns can be set ahead of time and be sent to all the customers in your list in one go.
Get the help of a marketing agency
Hike Commerce is an all-rounder Amazon advertising and marketing agency which can create, manage and optimize your paid campaigns for maximum profits and sales. Get in touch with us today to set your sponsored ad campaigns.