Amplifying product sales through marketing channels is one of the best ways to get more customers. Amazon Marketing Services (AMS) helps you do just that. With its variety of tools and programs, it can make selling products on amazon easier and more profitable for both you and Amazon.
Just so you know, this blog isn’t about selling on Amazon but selling with Amazon. When you make your product available for sale on Amazon, your products are listed alongside competitors’ products. With AMS, however, you can elevate your listings to the top of product pages and gain more visibility for your brand. Keep digging!
What are Amazon Marketing Services?
Before you can understand what makes AMS so great, you must first understand how it functions. Advertisers on the platform pay a monthly fee to promote their products across the internet. For example, if someone searches for “washing machines” on Google, they will see an ad for a specific brand of the washing machine. This is what AMS does on Amazon.
It allows advertisers to promote their products across the internet so that people who have never heard of them before can discover their products and increase interest in their brand or product line.
AMS is Amazon’s own in-house PPC platform, and it allows advertisers to promote their products across the internet. It acts as a google campaign manager, and also provides support on different social media platforms like Facebook, YouTube, etc.
For many businesses, having their products placed among several similar items can be a difficult task. However, with Amazon Marketing Services (AMS), you can readily reach customers and boost your sales using the variety of tools it has to offer. Here are some ways that AMS can help you successfully market your products on Amazon :
- Product Targeting
One of AMS’s most beneficial features is its Product Targeting. This allows you to choose specific keywords that are relevant to your business and which will lead customers to your product listings. To find out what keywords your customers are using to identify similar items, search for the products that you offer. You can also see which keywords lead users to your competitors’ listings and then create keyword lists accordingly.
- A/B Testing
Another way that AMS can help you boost sales is through A/B testing. This is where you take two versions of your product page and split test them against each other to see which one performs better. AMS makes this process easier by giving you preview tools so that you can experiment with different layouts, title formats, calls to action, images, and more.
- Competitive Intelligence
Using AMS’s competitive intelligence tools, you can view the advertising spend of your competitors. This data allows you to gain a better understanding of how they market their items and which strategies lead to increased sales. You can also see what keywords they use in their product listings. This way, you can create your keyword list for unbiased data on how customers search for similar items on Amazon.
- Setting up Campaign
To maximize the impact of brand awareness and garner attention among competitors, Amazon offers three types of ads: Sponsored Products, Headline Search, and Product Display Ads.
AMS provides different formats for advertisers to promote their products on search results pages such as sponsored product ad format where brands can create custom headlines with unique imagery that stands out from others in order to boost brand recognition.
An impressive campaign setup is vital to your success on Amazon, but so too is the reputation of your brand and products. For that reason, choose products with high star ratings and plenty of positive reviews when setting up a new ad for this product placement platform!
- Advertising Reports
Finally, another way that AMS helps you increase sales on Amazon is through its Advertising Reports. A successful AMS campaign on Amazon begins with account setup and ends with reporting. Brands can maximize their potential across the platform by following these guidelines.
AMS provides detailed reports about the marketplaces in which you are advertising, the keywords customers use to find your products, and how much you are spending on ads per day. With this information at hand, you can make better decisions about how to conduct your marketing campaign.
A product’s quality is not the only factor in its success. Channel performance, visibility, and cost all play a role in determining how much you can sell your products or services. Amazon Marketing Services offers several ways to help improve the efficiency of your marketing campaigns on their platform.
In nutshell, AMS helps in
– increasing sales
– driving reviews
– increasing conversions
– targeting your most profitable customers
– identifying your top keywords
And if you need help in attaining these benefits, hiring Hikecommerce is the wisest choice. With the right tools, PPC campaign management, and our years of expertise, you can elevate your business growth. Let’s connect!