Amazon undoubtedly is the first choice of people world – wide, to shop for anything from a needle to an anchor. Customers can find literally everything on this vast ecommerce giant website. Apart from millions of options that the buyers find on Amazon, it also gives the perfect retail platform to the sellers who can connect with buyers all over the globe.
Being present on the largest online platform also imposes several challenges for the sellers. It becomes extremely difficult sometimes, to make your brand or products visible with respect to other competitive and similar items.
Hence, the ecommerce SEO services come into the picture. Shopping campaigns are the paid promotions such as PPC (pay per click) ads, sponsored products ads or sponsored brands ads where the registered Amazon seller will only pay for the number of times their advertisement gets clicked on.
Manage your Campaigns with these quick tips;
- Start by bidding on the most relevant keywords to use in your ad descriptions and title. Study your competitors closely to come to a conclusion about what kind of keywords and campaign ads to invest in.
- Bidding on the keywords might seem like an auction, where the seller who places the highest bid will win the keyword, which enables their ad to be displayed on the first page on Amazon.
- Once the sellers set the bid for their ads, they have to continuously monitor them for checking the ACOS (actual cost of sales) of their product by studying the overall customer footfall on their page, number of clicks on their ad and number of sales.
- Setting up manual campaigns gives the sellers more control as they are free to enter and edit the keywords which match their ad descriptions.
- Automatic Campaigns on the other hand gives the complete control to Amazon to target your ad while choosing the keywords automatically. They obviously prove to be time saving as compared to the manual campaign set up.
- Sellers should regularly track the performance of their campaigns and can choose to modify and optimize them even after being started. Therefore, it’s essential to regularly check and evaluate your advertisement’s performance.
To make your products stand out on Amazon, you need to invest in Amazon sponsored Campaigns and avail the best strategies from an Amazon PPC consultancy such as Hike Commerce. We provide you the top most ecommerce campaign management and Amazon review automation services which help the sellers to start their online business in full swing on Amazon.