Amazon has become a household name globally. With its swelling reach and approach, you can love it or hate it, but cannot ignore it. Amazon is the most renowned online market place, internationally with over millions of subscribed users and trusted sellers. Selling on Amazon can be an additional revenue for some, while the only source of regular income for others. While its undoubtedly the best e-commerce platform with multiple doors of opportunity open to everyone, providing huge benefits to the sellers, but at the same time some can argue about the disadvantages of being present on Amazon.
Pros of selling on Amazon
Let’s start with discussing the advantages of becoming a seller on Amazon.
Amazon is a world – class trusted brand which gives multiple opportunities for businesses – new or old, small or big, to scale their brand name and reach international market irrespective of your location. With good and proper Amazon Account management, it gives your business prospects of flourishing in any part of the world.
With proper investments in sponsored ads and paid campaigns by an Amazon PPC specialist, seller can leverage from Amazon’s tremendous brand name to make good sales and generate huge profits. Of course, there are some guidelines and rules set by Amazon that sellers have to abide by.
Amazon is not just an e-commerce website, it’s a Brand name which the users have blind trust for. Customers buy from sellers irrespective of their individual labels. So, it doesn’t matter whether you are a third – party seller or a direct dealer for a specific brand. If your product is of premium quality, you have increased ratings, higher organic rankings and the product listing is good enough with relevant keywords, it will appear in search results automatically.
Cons of selling on Amazon
Everything that has some advantages would also have shortcomings too. Similarly, sellers might find some disadvantages with selling on Amazon.
No rewards for guessing that because of millions of products and sellers that are present on the world’s largest e-commerce website, the competition is going to be edgy and fierce. To survive on Amazon, as a seller, you need to optimize your product listings with relevant keywords, manage your paid PPC campaigns and optimize your Amazon account regularly.
Paid Campaigns are sure shot ways to bring your product on sponsored ads and sponsored products section on Amazon. But there is a chargeable fee for them. A PPC campaign ad means Pay – per – click, where a seller pays for what a buyer clicks on. So irrespective of the fact whether your product was purchased or not, you have to pay the respective fees to Amazon, if your sponsored ad was clicked on.
No seller identity
After signing up on Amazon, a Seller is no longer fully in charge of their sales. Amazon just focuses on the products that are listed, and not on the brand name or seller. Of course, you can increase the seller performance on Amazon by following its set of guidelines, which will be beneficial for your sales.
There can be few negative aspects while selling on Amazon, but you cannot neglect the benefits you can avail from being present on Amazon. For a better understanding of how it works, you can hire an experienced Amazon consultancy like Hike Commerce which provides Amazon account management services for its sellers to get the most out of the e-commerce platform.