Amazon is the largest marketplace on the planet. It’s a place where you can find anything and everything, and it has more than 100 million customers all over the world. How do these customers feel about their experience? Do they have any complaints or suggestions that could be helpful to sellers? What are some of the things buyers love about Amazon?

This blog post will answer these questions and give readers tips for how to sell on amazon effectively via customer feedback in 2021.

Why Should You Care About Your Amazon Feedback Rating?

Amazon is the world’s largest online shopping marketplace. With more than 300 million active users, it’s not inconceivable that people searching for your products will look you up on Amazon first. It makes good sense to have a high rating and positive customer feedback for amazon since many buyers see it as a place to shop first.

However, 7 out of 10 consumers always or sometimes read online reviews before making buying decisions. The majority of customers rely on customer feedback when researching their purchase decisions. Furthermore, 100% of online shoppers trust online reviews as much as personal recommendations, which means they trust real customer comments even more than personal recommendations!

Based on these facts, it’s clear that it’s in your best interest to monitor feedback left by customers regularly. If you’re able to improve your rating and fix problems quickly, then you’ll see more sales. This is true even if your product isn’t listed as “Amazon’s Choice.” 1 out of 3 consumers look at Amazon’s Choice listings, so this means that your brand should be factored into the equation as well.

Effective Tips For Better Customer Feedback For Amazon

Whether you’re an established brand or a new seller on Amazon, getting positive feedback from customers is critical for success. It’s not just about keeping your customers happy but also about making sure they leave positive feedback so that shoppers will choose you over the competition. Follow these best practices for feedback for amazon – and learn why a high seller feedback rating can be beneficial.

  • Get in touch with customers before they leave feedback.

One of the best ways to encourage a positive seller feedback rating is to go above and beyond when it comes to customer service. That means responding quickly if a customer has an issue with an order, even if that means giving them a refund or replacing their purchase entirely. According to Amazon policy, buyers must allow sellers one week to resolve an issue before leaving seller feedback. This is your chance to turn a potentially negative experience into a positive one.

  • Contact buyers who left neutral or negative seller feedback to try again.

When a customer leaves neutral or negative seller feedback – or doesn’t leave any feedback at all – it’s a good idea to try and reach out to them. If they’re still actively shopping, there may be a chance that you can resolve their issue and convince them to change their rating.

  • Respond politely when customers leave negative seller feedback.

No matter how upset you may be with a customer’s negative feedback, it’s important to stay professional. If your company policy allows it, consider taking the issue up with them privately via email or chat. This will allow you to resolve the situation without publicly embarrassing them on Amazon and damaging your seller feedback rating in the process.

  • Thank buyers who leave positive seller feedback.

Gratitude is one of the most effective ways to encourage repeat business. After all, if you’re satisfied with the service your company provides, why wouldn’t you want to work with them again? Express your appreciation for their support by thanking them publicly via Amazon. This will encourage other customers to do business with you, too.

  • Consider asking for feedback if it’s not required.

If the customer service for amazon never has to leave seller feedback in the first place, they’re less likely to go out of their way to do it. While Amazon does require all buyers to offer some rating for each purchase, it doesn’t force them to provide feedback for amazon.

This means that if you want to increase your seller feedback rating, you may want to consider asking for feedback after the fact. You can do this by reminding buyers in your post-sales emails or including a survey with their orders. This is an especially good technique for buyers who have stopped shopping without leaving feedback.


In conclusion, customer feedback is a great way to monitor your product. It can help you determine if it is up-to-date and in sync with what they want for their business. However, customer feedback on Amazon may not be enough because many other factors will affect how to sell on amazon.

Hikecommerce has been providing ecommerce solutions for a long time, and we have seen firsthand just how important customer reviews are when determining which products sell best online. If you would like to learn more about our services or need assistance launching an effective marketing campaign, please do not hesitate to contact us today!

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