Nothing beats an online marketplace. It brings immense opportunities to the sellers as well as the buyers. The sellers can build their brand without practically investing in a warehouse or store. They can leverage from the online business to generate revenues without hiring a salaried staff.
The customers are free to shop anytime, anywhere from any seller they wish too, without having to worry at all about going to the actual store. All they have to do is go online, type the product they wish to buy and get results within seconds matching their search terms. And if the customers are happy with the products they bought, they are most likely leave a positive review and repeat their purchase.
What is a product listing?
On any ecommerce platform, the page that a user gets to see when he clicks on an item from the search results is known as a product listing. It consists of a product title, product description, key features, product images, videos and all such relevant information as per the norms of the particular ecommerce platform. A seller is free to personalize this listing with related keywords, HD pictures and formatting.
Importance of product listing
A product listing is the first thing that a potential buyer sees on your page. So it has to be impressive, self- explanatory, exact product description, appropriate length, engaging and self-sufficient to fetch sales. It should communicate with the users. A potential sale can get easily killed the moment a customer loses his interest in your page.
How should you create a product listing?
Though rules for every e-commerce platform might be different from the other, but there are certain things that sellers should keep in mind while creating their product’s page.
- Use relevant keywords in your product title and description. The keywords help the customer in finding your product on the internet. Research about the most popular keywords that match your product and use them in the overall listing. Don’t overstuff your page with too many repetitive keywords.
- Upload high-quality images within the size and resolution provided by the ecommerce website. If you fail to comply with the norms, your images might not upload or get off-loaded automatically. They shouldn’t be blurry or misleading.
- Provide multiple views of the product. You can even upload 360-degree video showcasing the product with its functions.
- Include all necessary details, features and specifications about the product.
Sellers can add many images, a description, product category, price, shipping fee and delivery date. So, in just one step you can tell the customer many things about the item. Creating your listing shows the buyers what you have.