COVID 19 impacted a large number of lives, and it still continues to do so. From causing huge losses to the offline business to impacting sales online, the lockdown has done it all. The brands and business who once used to be on the epitome of success are reduced to nothing during the curfew and lockdown caused by the coronavirus.
Wish we could turn back time where everything seemed perfectly normal. These 18 months changed a lot of things for a lot of people, making more than 50 million people jobless globally. Well, Amazon is always there to help! When people are forbidden to step out of their homes and sellers can’t open their stores, selling online can be the new trend.
So what exactly can the sellers do to come to the rescue and bring their business back in the market?
First of all, you should focus on the products that are in demand by doing thorough market research and study. You can do this by checking out the Amazon best sellers for the month and find out the popular products on Amazon.
Due to Covid fear, people are stocking up on sanitizers, PPE kits, hand gloves, disposable N95 masks, medicines, oxy-meters, infrared thermometers etc. Identify the market demand, choose your product, finalize vendor and invest wisely.
The demand for products has seen a great shift in the market.
Groceries and others household essentials also saw a lot of boom. Earlier people used to go to the supermarkets, dairy and meat shops, to the fruits and vegetable vendor etc. to get the daily supplies. But now unnecessary trips to the market have been cut down and everything is ordered through online portals with home delivery facilities.
Once you have your product ready to sell, keep in mind to price it competitively.
It shouldn’t be priced too high than what other sellers are selling the same product. And don’t forget to sustain the actual product cost and keep some margin for yourself, at the same time.
Both, keeping high margins and cutting down on the competitive price can be risky for your business.
The products which are largely in demand can see a surge in price at any point of time due to less available stock and vendors and it also can decline sharply due to the increased number of vendors, selling same products. New sellers should be mentally ready for both scenarios.
Now you just need to do ecommerce product listing and create your brand page to start selling.
Hike commerce is an experienced Amazon agency which employs professional Amazon seller central experts who can guide you and help in understanding the basics of online selling.