It’s so easy to start your own business these days! All you need is an idea, a website, and some products. But it can be tough to know where the pitfalls are in the process–and how to avoid them.
There’s no denying that e-Commerce is the new frontier, and with so many options to choose from, it can be difficult to know what platform or service will work best for you.
If you’ve ever started a business on an e-commerce platform, you know there are plenty of things to keep in mind.
Recently Amazon has banned ten thousand listings for selling counterfeit items or unauthorized replicas of designer name brands. This is part of amazon’s efforts to improve
the amazon customer’s experience, by protecting customers from fake products being sold on Amazon stores.
This blog will shed light on five mistakes that businesses on the e-commerce platform often make, how Amazon’s suspension consultants fix them:
- Ignoring The Competition On Amazon
When you do product research, make sure you study the number of competitors in your range. Focus on the number of reviews, too. If the first 15 sellers in your product search results have higher than 100 feedbacks, the product is too competing.
The pay-per-click of keywords related to the products is a good indicator that Google advertisers face competition in those product niches.
Likewise, Test buying your competitors’ products on Amazon is a simple way to figure out what your competition is up to, particularly related to packaging products, following with customers via email, and handling customer returns (if needed).
- Forgetting about paying your taxes
When you sell items on Amazon, the Tax Settings in your Seller Central account must be filled out. Taxes are a hassle that will follow you regardless of whether or not customers pay sales tax to their state when purchasing from your shop; therefore, it is best for this information to be filed before selling anything at all.
It’s easy enough to get blindsided by an IRS notice because they don’t care if taxes were collected during transactions – so make sure there isn’t any confusion about what was paid and where!
- Not Using PPC Management For Amazon
Amazon has a built-in advertising system called Pay Per Click. It costs money, but an ad will put your product in front of more customers who are interested in what you have to sell. Plus, if one person purchases the PPC item after clicking on it, Amazon’s algorithm takes notice and starts showing that product for other people when they search keywords related to it!
If costs are a concern, hire Hikecommerce for impeccable Amazon PPC management. Plus run plenty of advertising reports and double down on keywords that convert well while cutting those that are too costly.
- Poor Listing Optimization On Amazon
New retailers fail to acknowledge that their product listing is alike a storefront and an ad for your product all in one. For this reason, make sure it’s as perfect as possible. This includes using expert photographs, effective titles, detailed descriptions, competitive pricing, etc.
Many sellers understandably turn their focus to other operational matters after building and optimizing listings. Here are the points you need to take care of:t:
- .Check out the Sponsored Product Ad Campaign Reports to see which keywords are doing well for your product, and then test these same ones.
- Include answers to previous customer questions on your product page so that you can create more content around this question. This will help future customers who have similar inquiries about what’s in their package or how it works.
- Add a category listing report as another resource available through Amazon Seller Central.
- Breaking Amazon Tos
Starting to sell on Amazon can be a bit difficult if you aren’t familiar with the rules and regulations. If you break certain guidelines or violate their Terms of Service, your account will get suspended without fail.
While tons of examples could cost hundreds or thousands, getting your account shut down is one costly mistake new sellers make often when delivering inventory to one of its fulfillment centers already- so this must not happen!
When you start selling on Amazon, know and understand its rules. And if you aren’t sure, do your research. Don’t rush!
Being aware of the common mistakes that other sellers make and having tools to help can significantly increase your chances for success with Amazon FBA.
Check out Hike Commerce, an eCommerce agency dedicated to helping brands succeed on a huge marketplace like Amazon. This amazon PPC management agency includes an all-in-one solution to sell on Amazon platforms The app offers a streamlined and efficient way of managing inventory, orders, and reports across multiple sales channels; with this, in hand, we can make sure that our business runs like clockwork!