Amazon offers various Ads and Campaigns such as Sponsored brands, Sponsored products and Product Display ads to help improve your product’s visibility on the world’s biggest e-commerce platform. Amazon has set some rules and guidelines that the advertisers aka sellers should comply with. The sellers must abide by the Amazon seller advertising policies, failure of which may lead to your ad’s rejection or suspension due to policy violation.
Let’s have a look at Amazon’s guidelines for successful ecommerce shopping campaigns.
- The sellers should ensure that the images and videos must be authentic and the size and resolution should be as mentioned in the ads format.
- The product description and product title should contain only the relevant content without making any false claim or wrong utility.
- Your campaign or ad should be suitable for audience of all age groups.
- The product description should comprise of relevant keywords and must be in the primary language of the Amazon site (country).
- The displayed information should be accurate, correct and should not mislead the customers in making a purchase.
- The sellers should only sell the products that they have the rights to distribute or have the ownership.
- The sellers are not allowed to sell or promote the products which incite hate, advocates discrimination, encourages use of alcohol, drugs or smoke or incites violence and anti-social behavior.
- Sellers need to hide their personal contact information in any form, from the customers.
- There shouldn’t be any sensitive, intimate or private information shared on your product’s page.
- The logo on your page should be your own registered logo and not of the brand’s that you are selling.
Although there is a long list of ad policies and guidelines that the sellers should go through and agree to, but these are few important and main rules that they should know. If your ads fail to comply with Amazon’s ad policies, Amazon might not approve your campaign after reviewing it.
Hike Commerce is a renowned Amazon agency which provides experienced and talented google ads management to create and manage your sponsored ads and campaigns to increase your product’s visibility and improve its sales.