Advertising for a particular product is one of the crucial aspects to succeed on the e-commerce platform and your product to become one of the best sellers on Amazon. But what holds more importance is, to spend your time and money prudently and resourcefully while maintaining a budget for your campaigns.
This is where Negative Keywords for amazon are helpful for you. As we know, keywords are the search terms, that a potential buyer or customer types in the search bar to find a product on Amazon.
What are the Negative Keywords?
Negative keywords simply mean that you can add certain keywords for your product, that will prevent your advertisement from showing up on the Amazon result page. To understand better, let’s take an example. If you are selling rechargeable or non-rechargeable batteries exclusively, your negative keywords can be mobile phone batteries, laptop batteries, camera batteries, lithium coin batteries etc.
Advantages of using Negative Keywords
Paid campaign or Amazon PPC (Pay per click) means a seller who is running his advertising campaigns on Amazon will pay for only what a potential buyer or a user clicks on. There are several benefits of using negative keywords in your paid PPC campaigns.
- Adding negative keywords to your product description writing will prevent your paid advertisement from being shown to irrelevant search.
- Using negative keywords to your listing will save you unnecessary cost from unwanted clicks on your ad.
- This way you can also avoid exhaustion of your paid campaign budget, because once you deplete, Amazon will stop showing your ad to the shoppers.
- It will help you increase relevant clicks on your ads, making the chances of sales high.
- Negative keywords also help you reduce the overall advertising cost of sales (ACoS)
How can you find Negative Keywords?
To search for the best and the most relevant Keywords and negative keywords for your product listing and description you are advised to avail Amazon PPC strategy services from a consultancy.
If you want to do it on your own, Amazon has a feature of ‘Search Term Report’ which shows you the search terms used by buyers to display your ad in front of them. You can go through this report and look for keywords that are not related or relevant to your product.
Other than that, there are many free as well as paid tools which you can use to find and make a list of negative keywords for your product.
And thus, you can take this opportunity to block those unwanted keywords as negative ones and prevent your ad from showing to buyers on being searched from those keywords.
We are here to assist you!
With the Best Amazon PPC Management strategies, Optimization of your Product listing, Campaign creation, and Amazon Product launch Services from a well-known and well-experienced consultancy and Amazon agency like Hike Commerce, you can see your newly established brand grow and flourish on Amazon in just a matter of time.