It’s no more a secret that because of its incredible popularity, tremendous influence, increased trust among buyers and massive appeal to the audience, Amazon has created a strong stir amongst various platforms of online retail industries, across the globe. When a seller thinks about starting an online business, Amazon automatically comes to his mind. And it’s giving a tough competition to other online shopping e-commerce sites such as E – bay, Alibaba, Shopify, Flipkart, Shop clues and so forth.
That being said, let’s discuss what makes Amazon first choice of millions of buyers and users.
- Easy user interface
Amazon has a simplified web and app interface that connects with even the middle aged, not so savvy users without any difficulty or challenges. Multiple filters allow them to choose exactly the relevant product, that they are looking for.
- Fulfilment programs
After registering with Amazon, a seller can choose from;
FBA (Fulfilment by Amazon) – Here, the sellers have to just pay a fulfillment fees to Amazon, and they take care of everything on the seller’s behalf. That includes –
Picking the inventory from seller, storing it into Amazon fulfilment centers, processing order, shipping the inventory to the buyer, maintaining the records of the stock and providing customer service assistance.
FBM (Fulfilment by Merchant) – If you choose FBM, Amazon doesn’t charge any additional fees of shipping and storing, and it’s the seller’s responsibility to take care of everything.
- Pay – Per – Click (PPC) Campaigns – Amazon offers interesting paid campaigns, similar to google ads management, to its sellers called PPC. As the name suggests, here the seller just pays for the ad that user click on. For a new business, PPC campaigns are a great way to start your sponsored advertisements without spending a fortune on ads with the assistance of an experienced ecommerce agency.
- Welcoming Check – Out process
Amazon gives you a number of payment options to choose from. Debit cards, Net Banking, Credit card, E- commerce wallets, UPI gateways, Amazon money and even COD- cash on delivery if you don’t have any other sources.
- Easy Return Policy
The best part about selling on Amazon is, it’s easy and quick return policy and money back guarantee. If your listed product is eligible for return or exchange, the customers would put more trust while purchasing it, and won’t think twice before placing an order.
- Responsive Customer Service
It’s Amazon’s priority to offer an amazing 24 x 7 supportive, approachable and cooperative customer service assistance to its buyers. You can anytime connect with Amazon via emails, chats or calls from any part of the world.
In addition to that, starting your business on Amazon would help you save any unnecessary hassle and unwanted monetary investment that is required in setting up a physical shop, or developing your own website and application.
An ecommerce marketing agency such as Hike Commerce, would be able to help you better with all the doubts hanging around selling on Amazon.