Freelancing is slowly getting a lot of traffic. The truth is that by 2027, more than 50% of the complete American workforce will engage themselves in freelancing, either part-time or full-time.
If you are going through this now, you are either a freelancer or trying to break into the gig economy.
Working on your own terms has its advantages. You can work at your own pace, and your pay scale will increase at its speed based on your work and not according to the company's policy. The entire process comes with lots of challenges. The biggest challenge is finding new clients for yourself.
Keep going through the blog to know why freelancers struggle so hard to get a constant stream of client's, what are the things that you can do to be different from the crowd, and how to market yourself as the best freelancer in town.
Read on to know what makes these guys so different and why it's the better option rather than part time or full time work.
Marketing tips for freelancers:
Never underestimate the magic of tapping into your network for new clients. You can ask your known ones who need someone like you, or you can also ask for a referral.
You can easily score new leads with the help of publicly posting on LinkedIn or Facebook, showing that you can openly accept new clients for your specific area. Use this template when you make your post.
Hi! I'm accepting new clients for (the service you provide). If you need somebody who'll need this, ask them to contact me or tag them below to get in touch. Thank you!
This works a thousand times better than asking whether your connections need your service because they will then be thinking, "Do I know any person who requires this? Vs. Do I require this?"
If you don't have one, you must get your online portfolio fixed up to portray the proof that you are the one for your clients.
Think of your online portfolio as your 24*7 salesman, portraying your best for clients who might need to be in touch at the moment.
To begin your online portfolio, you first need to select the best website host to ensure that you can deliver a quick-loading website with minimum downtime and superb customer support.
Guest posting is a beautiful way to 1. Portray your expertise for a particular topic, and 2. Try to mingle with the audience of a highly established brand or company.
Recognize some of the most significant thought leaders from your niche who have blogs and websites. These guys never count out the small niche sites who'll be happy to receive guest posts versus the big names in the industry who would be more occupied in noticing your pitch.
Get engaged with these publications and thought leaders and remain focused on creating a relationship with them initially. After this, you can also ask for and build a blog post for their website.
Most importantly, successful guest posting must be the priority to build relationships with them. You can either comment on their blog posts or show a little love for their resources, making them notice that you are an expert in your area.
An email list is a powerful tool, as you can use it to market yourself as a freelancer and find new clients. After all, a lot of money is spent on email marketing.
You can create a free resource on your website or portfolio that you'll send to someone for free in exchange for their mail address. Try to think of something that they might be struggling with at the current moment. You can also help them with it. Particularly with your freelance service.
There are other methods to build your email list from scratch, but a free option is usually the best.
As a freelancer, you'll be expected to be your boss, sales representative, employee, marketing director, etc.
You must be doing a lot of hard work. Your work can be automated or done faster than you currently do.
You can easily save time and instead focus on doing more work that helps you earn rather than administrative work that wastes your work hours.
The second thing is that you can look like a professional with a streamlined system taking clients from one process to another with minimal hassle.
There are various instances where a free job can help you grow your portfolio or add the rights to your kitty.
In case there is a significant client you know who could get you more ins with other clients or their networks- just like founders and influencers of a startup in your niche- after this, you'll get the chance to gain by providing free work.
To enhance their landing page, sales copy, or your expert area. In case they share a positive remark or ask for referrals from everyone.
Social Media is a beautiful way for freelancers to market themselves. Even if you are not creating an account, you can share exciting tips and ideas that would establish you the form of an expert.
In case you consistently post high-quality content relevant to your clients, you can quickly know how to reel them in. Just impress them and get more new clients on autopilot.
Learn how to find the perfect freelance talent for your small business.
Now, it's your chance. Make use of these strategies as a freelancer. Try to advertise your freelance services. Implement them one at a time. Put a little thought behind the marketing process and use it to establish your credibility and rapport with prospects. Very soon, you'll get innumerable clients and will be able to scale your freelance business with little stress and overwhelm. For best results, get registered with hikecommerce,